A topic so enormous we had to hire a full-time projectionist
What’s it About?
Our film is about the human side of the emerging technology that will power self-driving vehicles. It will consider questions much greater than the technical: What is control, and who do we become as we relinquish it to machines? Do we—and will we—define ourselves by the technology we create?
We’ve made a human-centric motion-picture companion piece to the sweeping editorial feature in the November 2017 issue of Car and Driver, which was guest-edited by Malcolm Gladwell and explored all aspects of autonomy from economics to liability and from technology to reliability.
Why did this need to be a film?
We wanted to discover the potential impact self-driving technology could have on a variety of practical applications and age groups. Through the lens of real people and relatable scenarios, we’ve developed the most comprehensive look at the subject to date.
Who is involved in the film?
Haven Entertainment and the blend line™ worked together for this feature-length documentary created by Car and Driver Chief Brand Officer Eddie Alterman, executive producer Malcolm Gladwell, the blend line™ Executive Creative Director Maury Postal and celebrated director Alex Horwitz (Hamilton’s America).
Malcolm Gladwell (Executive Producer): One of the world’s foremost thinkers. He has been a staff writer for The New Yorker since 1996. He has written five NY Times- bestselling books: The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). He is also the host of the podcast Revisionist History. Gladwell’s books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology.
Eddie Alterman (Executive Producer): Recently named Chief Brand Officer of Hearst Autos, Alterman has been editor-in-chief of Car and Driver, the largest monthly automotive magazine in the country, since 2009 and the editorial director of Road & Track since 2015. Alterman continues to work closely with both brands, and has bolstered their digital and social-media efforts, in addition to launching multiple apps and tablet versions of the magazines. He was also responsible for Car and Driver’s successful campaign to raise awareness about the dangers of texting while driving. Under Alterman’s leadership, Car and Driver has been named “Hottest Car Magazine” on Adweek’s “Hot List” multiple times and also a finalist for a National Magazine Award in the “General Excellence” category – the industry’s highest honor. Alterman is one of Complex magazine’s list of “50 Most Influential People in the Auto Industry.”
Alex Horwitz (Director): Horwitz is a director, writer, editor, and producer with experience on films large and small. He directed and produced Hamilton’s America, a feature documentary that explores America’s founding while following Lin-Manuel Miranda through the creation of his pop-culture musical sensation, Hamilton. Horwitz wrote and directed a short film starring Blue Man Group for their 25th Anniversary. His earlier work, Alice Jacobs is Dead, won “Best Horror Film” at the San Diego Comic Con before garnering awards all over the festival circuit. Horwitz edited and directed second unit on The Legend of Hallowdega, a short by renowned filmmaker Terry Gilliam. He also cut the acclaimed feature documentary, Whitey: The United States of America v. James J. Bulger for Academy Award-nominated documentarian Joe Berlinger. His other credits as an editor include Iconoclasts and Oprah’s Master Class. Early in his career, Horwitz worked as an assistant for director Julie Taymor before moving onto production jobs on the Spider-Man and Bourne franchises, as well as Martin Scorsese’s Shine a Light.
Haven Entertainment (Production Company): A full-service management and production company, specializing in nurturing talent while producing compelling features and docs including Hello, My Name Is Doris directed by Michael Showalter and starring Sally Field (won the Audience Award at SXSW and the Piaget Producers Award at the 2017 Spirit Awards). Haven has produced several documentaries including the LeBron James biopic More Than a Game, which premiered at the Toronto Film Festival; Under the Electric Sky, which premiered at Sundance; and A Band Called Death, which premiered at SXSW and won the audience award for best film. Haven has also produced several docs for ESPN’s 30 for 30 series, most notably Untucked, which premiered at Sundance. In TV, the company has produced Wrecked, in its third season on TBS, and Idiot Sitter, which had two seasons on Comedy Central.
the blend line™ (Hearst Autos Creative Consultancy): the blend line™ is the creative consultancy run by auto industry creative veterans Craig Daitch & Maury Postal. The group harnesses the knowledge and expertise of the editorial brain trust behind Car and Driver + Road & Track to create original work that reaches in-market consumers. Their process is informed by the passion and nuance of over 25+ years in the OEM, advertising and PR-side of the automotive industry.